Build Relationships With Content Marketing

build relationships with content marketingAs a small business owner or entrepreneur, you spend a good portion of your day connecting with customers.  I love networking.  Yes, I love connecting with new people and then connecting people to people.  However, networking is difficult for most and sometimes we make relationship building far harder than it should be.

Late in my business career, I discovered the power of how to build relationships with content marketing.

(more…)

Build your Network and Get Referrals

two young men sitting on a cliff, symbolizing the value to get referralsYou plan to build the most successful startup or small business. But it takes many people to make the dream a reality. Building your professional network is a way to achieving the dream.  It is challenging, fun and ultimately a profitable endeavor.

As you build your network and get referrals, it is important to strive for quality and quantity. The goal is to have a well-rounded, deep network.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~ Dale Carnegie

Why you Should Build a Network to Get Referrals

A network creates referrals. Referrals are the hallmark of a growing business, and why not? Referred customers and clients are easier to close, they already see you in a favorable light, and trust your recommendations. Referrals are a huge growth contributor to incredibly successful young companies such as Uber and Airbnb.

(more…)

How to Prepare for Small Business Saturday

how to prepare for small business saturdayThe biggest shopping season of the year is fast approaching and you need to prepare for Small Business Saturday.

Small business owners have a lot on their plates.  We’ve got plenty of items on our to-do lists to make sure customers sign up for our e-mails, follow us on social platforms, download our mobile apps, and shop from us when they’re buying gifts for others.

(more…)