As a small business owner or entrepreneur, you spend a good portion of your day connecting with customers. I love networking. Yes, I love connecting with new people and then connecting people to people. However, networking is difficult for most and sometimes we make relationship building far harder than it should be.
Late in my business career, I discovered the power of how to build relationships with content marketing.
You plan to build the most successful startup or small business. But it takes many people to make the dream a reality. Building your professional network is a way to achieving the dream. It is challenging, fun and ultimately a profitable endeavor.
As you build your network and get referrals, it is important to strive for quality and quantity. The goal is to have a well-rounded, deep network.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~ Dale Carnegie
Why you Should Build a Network to Get Referrals
A network creates referrals. Referrals are the hallmark of a growing business, and why not? Referred customers and clients are easier to close, they already see you in a favorable light, and trust your recommendations. Referrals are a huge growth contributor to incredibly successful young companies such as Uber and Airbnb.
Running a startup or small business can lead to many sleepless nights. From coming up with a business plan and raising capital to finding a team that will support and execute ways to increase small business profits.
It is tough finding and attracting customers. There’s a lot to get done, especially in the early days. (more…)
What an exciting time to be running a small business. New technologies and services are helping to reduce small business expenses. These same technologies and services can open up access to potential customers around the world.
Running a small business or startup today can and should be much easier and more efficient than just 5 years ago.
The biggest shopping season of the year is fast approaching and you need to prepare for Small Business Saturday.
Small business owners have a lot on their plates. We’ve got plenty of items on our to-do lists to make sure customers sign up for our e-mails, follow us on social platforms, download our mobile apps, and shop from us when they’re buying gifts for others.