As a small business owner or entrepreneur, you spend a good portion of your day connecting with customers. I love networking. Yes, I love connecting with new people and then connecting people to people. However, networking is difficult for most and sometimes we make relationship building far harder than it should be.
Late in my business career, I discovered the power of how to build relationships with content marketing.
Let’s start by saying that having a content marketing strategy is a necessary requirement for every startup and small business. As entrepreneurs, we are overwhelmed with day to day operations. Throw in customer and investor hand holding and consequently, there is little time left for searching for the next customer.
The idea of launching a content marketing program seems overwhelming to most startups and small businesses. The thought of producing regular content in addition to finding the time necessary to produce and place the content is frightening.
So why do companies produce content?
Why do you need a business blog? Your business is up and running. Your online presence looks great. You created a beautiful website with links to all your social media platforms and testimonials from satisfied customers, but something is not right.
Where is the business? Where is the traffic? It is a common scenario for most startups and small businesses. The crucial missing link being a blog. If you want to grow your traffic and build your business, it is essential that you have a business blog.
What are pain points? Pain points are problems, issues, or challenges that entrepreneurs and businesses feel they are dealing with. These pain points can be materialistic (no money, no funds, no sales) or idealistic. (They don’t feel appreciated. They feel invisible. They hate doing their business. They feel not heard.)