Let’s start by saying that having a content marketing strategy is a necessary requirement for every startup and small business. As entrepreneurs, we are overwhelmed with day to day operations. Throw in customer and investor hand holding and consequently, there is little time left for searching for the next customer.
The idea of launching a content marketing program seems overwhelming to most startups and small businesses. The thought of producing regular content in addition to finding the time necessary to produce and place the content is frightening.
So why do companies produce content?
Generating quality sale leads is one of the toughest challenges entrepreneurs and small businesses face on a daily basis.
In large companies, the sales team is provided leads by a well-funded marketing department. However, as a small business, you must seek out your own sale leads. A very tough job. You are confident enough to close deals if you just had the leads.
So, if you need help generating more quality sale leads we have a few suggestions that do not require a massive marketing budget to execute.
Why do you need a business blog? Your business is up and running. Your online presence looks great. You created a beautiful website with links to all your social media platforms and testimonials from satisfied customers, but something is not right.
Where is the business? Where is the traffic? It is a common scenario for most startups and small businesses. The crucial missing link being a blog. If you want to grow your traffic and build your business, it is essential that you have a business blog.
Just starting your online presence? Fantastic! You have the opportunity to create a successful online presence and do it correctly right from the beginning. You have a great product or service and you launched your business.
Now it is time to let the online world know you exist. Why? Because exactly 100 percent of your potential customers searching for your product or service who cannot find you or know you’re in business won’t buy from you.
The growth of social media has an enormous impact on the way you sell your products and services. Today, over 1.7 billion people are engaging on various social media platforms. They include your current customers and prospects. This is a wonderful opportunity to use your social media activity to add to your leads and grow your sales.
Social media has had a major impact on the way companies make purchasing decisions. A majority of the buying process now happens before the customer contacts your company. Your prospects are (more…)
Selling to big companies is a challenging task. Every startup and small business would love to be a supplier to a Fortune 500 company. It is a dream come true. Most startups and small businesses will never approach the large companies for fear of rejection.
They think and believe that there is no way a large corporation would be interested in their product or service and that the dream of selling to a big company is unattainable.