You plan to build the most successful startup or small business. But it takes many people to make the dream a reality. Building your professional network is a way to achieving the dream. It is challenging, fun and ultimately a profitable endeavor.
As you build your network and get referrals, it is important to strive for quality and quantity. The goal is to have a well-rounded, deep network.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~ Dale Carnegie
Why you Should Build a Network to Get Referrals
A network creates referrals. Referrals are the hallmark of a growing business, and why not? Referred customers and clients are easier to close, they already see you in a favorable light, and trust your recommendations. Referrals are a huge growth contributor to incredibly successful young companies such as Uber and Airbnb.
With the 2017 fast approaching, it is a great time to take steps for explosive business growth next year.
Are you happy with how your sales numbers look for next year?
While there is not much time left to close new business for this year, you certainly can implement a few strategies to increase the probability of more new business for next year.
The most important part of attending and networking at a conferences, conventions or tradeshows happens after the event. The follow up. This is where you start to strength the relationship.
Follow up is crucial to the process of turning some of your new contacts into prospects and some of those prospects into a sale, new investor, a new hire or new job.
LinkedIn is the world’s largest professional network. The social media network has over 450 million registered users worldwide. The members have also created over 2 million LinkedIn groups.
Members of LinkedIn groups connect for jobs, meeting industry experts, and potential business partners. I have had discussions with amazing entrepreneurs from all over the world in multiple LinkedIn groups. The groups are a free service provided by LinkedIn. Joining a few of them is a great way to connect and learn.
I recently received an interesting phone call from a prospect. It was quite disturbing. She asked if I could help her with Facebook pay per click advertising to promote her local business.
As the conversation progressed it was obvious she was very upset. Her pay per click advertising campaigns did not convert to customers in the conversion rate she was hoping for.
She was looking for other paid advertising opportunities to spend less money.
Generating quality sale leads is one of the toughest challenges entrepreneurs and small businesses face on a daily basis.
In large companies, the sales team is provided leads by a well-funded marketing department. However, as a small business, you must seek out your own sale leads. A very tough job. You are confident enough to close deals if you just had the leads.
So, if you need help generating more quality sale leads we have a few suggestions that do not require a massive marketing budget to execute.