LinkedIn is the world’s largest professional network. The social media network has over 450 million registered users worldwide. The members have also created over 2 million LinkedIn groups.
Members of LinkedIn groups connect for jobs, meeting industry experts, and potential business partners. I have had discussions with amazing entrepreneurs from all over the world in multiple LinkedIn groups. The groups are a free service provided by LinkedIn. Joining a few of them is a great way to connect and learn.
I recently received an interesting phone call from a prospect. It was quite disturbing. She asked if I could help her with Facebook pay per click advertising to promote her local business.
As the conversation progressed it was obvious she was very upset. Her pay per click advertising campaigns did not convert to customers in the conversion rate she was hoping for.
She was looking for other paid advertising opportunities to spend less money.
Generating quality sale leads is one of the toughest challenges entrepreneurs and small businesses face on a daily basis.
In large companies, the sales team is provided leads by a well-funded marketing department. However, as a small business, you must seek out your own sale leads. A very tough job. You are confident enough to close deals if you just had the leads.
So, if you need help generating more quality sale leads we have a few suggestions that do not require a massive marketing budget to execute.
Why do you need a business blog? Your business is up and running. Your online presence looks great. You created a beautiful website with links to all your social media platforms and testimonials from satisfied customers, but something is not right.
Where is the business? Where is the traffic? It is a common scenario for most startups and small businesses. The crucial missing link being a blog. If you want to grow your traffic and build your business, it is essential that you have a business blog.
The growth of social media has an enormous impact on the way you sell your products and services. Today, over 1.7 billion people are engaging on various social media platforms. They include your current customers and prospects. This is a wonderful opportunity to use your social media activity to add to your leads and grow your sales.
Social media has had a major impact on the way companies make purchasing decisions. A majority of the buying process now happens before the customer contacts your company. Your prospects are (more…)
Selling to big companies is a challenging task. Every startup and small business would love to be a supplier to a Fortune 500 company. It is a dream come true. Most startups and small businesses will never approach the large companies for fear of rejection.
They think and believe that there is no way a large corporation would be interested in their product or service and that the dream of selling to a big company is unattainable.