You plan to build the most successful startup or small business. But it takes many people to make the dream a reality. Building your professional network is a way to achieving the dream. It is challenging, fun and ultimately a profitable endeavor.
As you build your network and get referrals, it is important to strive for quality and quantity. The goal is to have a well-rounded, deep network.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~ Dale Carnegie
Why you Should Build a Network to Get Referrals
A network creates referrals. Referrals are the hallmark of a growing business, and why not? Referred customers and clients are easier to close, they already see you in a favorable light, and trust your recommendations. Referrals are a huge growth contributor to incredibly successful young companies such as Uber and Airbnb.