Why Are You In Business – Knowing Your Why Influences Your Business Success or Failure

a child holding a magnifying glass in her hands, symbolizing the search for finding answers to why are you in businessWhy are you in business?  I started my entrepreneurial journey so I could leave a 60-hour job I didn’t love nor enjoy anymore. I was in an industry I thought I would make a difference in the world. It took me two years to realize the company hoping for environmental catastrophes to make more money and not looking to make a positive environmental impact.

My goal was to use my gift to help other entrepreneurs find the hidden revenue opportunities in online niches and fulfill my client’s inner desire of creating an impact for them and their clients.

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How Partnerships and Alliances Can Deliver Business Growth

Four business men and women holding each a puzzle piece in their hands, symbolizing the value of business growth through partnerships and alliancesAre you worried about your long-term business growth? You know how hard it is to grow your business today, especially when you have many competitors, a lack of brand awareness, and a very small marketing budget. Here is how you can grow your business to make a statement to your competitors, increase your brand presence all while utilizing a small marketing budget.

Marketers have come to realize the benefits of alliances. Wikipedia describes this relationship as “two or more organizations joining together to pursue mutual benefits while remaining independent organizations”.
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3 Surprisingly Simple Ways To Get More Clients

two business men shacking their hands after a deal, symbolizing ways to get more clientsWant to close more sales? Get more clients? Retain existing customers? We all do. One of the most underutilized selling secrets is identifying and addressing client’s pain points. Your clients all have challenges to overcome in their business.  You may have to address them in order to win their business.

Figuring out an approach for closing a sale and getting more clients is one of the toughest things for a startup or small and medium-sized business (SMB) executive to do.  

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