As a small business owner or entrepreneur, you spend a good portion of your day connecting with customers. I love networking. Yes, I love connecting with new people and then connecting people to people. However, networking is difficult for most and sometimes we make relationship building far harder than it should be.
Late in my business career, I discovered the power of how to build relationships with content marketing.
With the 2017 fast approaching, it is a great time to take steps for explosive business growth next year.
Are you happy with how your sales numbers look for next year?
While there is not much time left to close new business for this year, you certainly can implement a few strategies to increase the probability of more new business for next year.
The most important part of attending and networking at a conferences, conventions or tradeshows happens after the event. The follow up. This is where you start to strength the relationship.
Follow up is crucial to the process of turning some of your new contacts into prospects and some of those prospects into a sale, new investor, a new hire or new job.
Generating quality sale leads is one of the toughest challenges entrepreneurs and small businesses face on a daily basis.
In large companies, the sales team is provided leads by a well-funded marketing department. However, as a small business, you must seek out your own sale leads. A very tough job. You are confident enough to close deals if you just had the leads.
So, if you need help generating more quality sale leads we have a few suggestions that do not require a massive marketing budget to execute.
Just starting your online presence? Fantastic! You have the opportunity to create a successful online presence and do it correctly right from the beginning. You have a great product or service and you launched your business.
Now it is time to let the online world know you exist. Why? Because exactly 100 percent of your potential customers searching for your product or service who cannot find you or know you’re in business won’t buy from you.
The growth of social media has an enormous impact on the way you sell your products and services. Today, over 1.7 billion people are engaging on various social media platforms. They include your current customers and prospects. This is a wonderful opportunity to use your social media activity to add to your leads and grow your sales.
Social media has had a major impact on the way companies make purchasing decisions. A majority of the buying process now happens before the customer contacts your company. Your prospects are (more…)