The biggest shopping season of the year is fast approaching and you need to prepare for Small Business Saturday.
Small business owners have a lot on their plates. We’ve got plenty of items on our to-do lists to make sure customers sign up for our e-mails, follow us on social platforms, download our mobile apps, and shop from us when they’re buying gifts for others.
With the 2017 fast approaching, it is a great time to take steps for explosive business growth next year.
Are you happy with how your sales numbers look for next year?
While there is not much time left to close new business for this year, you certainly can implement a few strategies to increase the probability of more new business for next year.
Let’s start by saying that having a content marketing strategy is a necessary requirement for every startup and small business. As entrepreneurs, we are overwhelmed with day to day operations. Throw in customer and investor hand holding and consequently, there is little time left for searching for the next customer.
The idea of launching a content marketing program seems overwhelming to most startups and small businesses. The thought of producing regular content in addition to finding the time necessary to produce and place the content is frightening.
So why do companies produce content?
LinkedIn is the world’s largest professional network. The social media network has over 450 million registered users worldwide. The members have also created over 2 million LinkedIn groups.
Members of LinkedIn groups connect for jobs, meeting industry experts, and potential business partners. I have had discussions with amazing entrepreneurs from all over the world in multiple LinkedIn groups. The groups are a free service provided by LinkedIn. Joining a few of them is a great way to connect and learn.
Why do you need a business blog? Your business is up and running. Your online presence looks great. You created a beautiful website with links to all your social media platforms and testimonials from satisfied customers, but something is not right.
Where is the business? Where is the traffic? It is a common scenario for most startups and small businesses. The crucial missing link being a blog. If you want to grow your traffic and build your business, it is essential that you have a business blog.
Just starting your online presence? Fantastic! You have the opportunity to create a successful online presence and do it correctly right from the beginning. You have a great product or service and you launched your business.
Now it is time to let the online world know you exist. Why? Because exactly 100 percent of your potential customers searching for your product or service who cannot find you or know you’re in business won’t buy from you.