I recently received an interesting phone call from a prospect. It was quite disturbing. She asked if I could help her with Facebook pay per click advertising to promote her local business.
As the conversation progressed it was obvious she was very upset. Her pay per click advertising campaigns did not convert to customers in the conversion rate she was hoping for.
She was looking for other paid advertising opportunities to spend less money.
Why do you need a business blog? Your business is up and running. Your online presence looks great. You created a beautiful website with links to all your social media platforms and testimonials from satisfied customers, but something is not right.
Where is the business? Where is the traffic? It is a common scenario for most startups and small businesses. The crucial missing link being a blog. If you want to grow your traffic and build your business, it is essential that you have a business blog.