Ouch!!! Customer pain points, they can hurt your customer in many different ways, financially, emotionally, and physically. They can hinder your customers business growth, personal sense of fulfillment, or ability to live a more meaningful life through the impact they make.
Your customer pain points can be your biggest key to getting the business deal. They have a need and in the best case scenario, you have the solution.
I created the following content to give you a better picture of what your customers are going through, understanding the value of your customer’s pain points, and how you can identify them.
It’s all about sharing what I learned from my years of experience and growing together online.
Let’s have fun!
What Are Customer Pain Points?
Go to a local chamber of commerce event, a live streaming show, or a forum. You will hear them discussing their pain points loud and clearly.
They share that they do not have enough time, money, resources, reliable support, or they share that they feel tired, burned out, and want to give up. There is a solution to all this craziness. Understanding what your customer’s pain points are and what they really want can help them overcome them and, in return, help your business.
All pain is not equal pain. We all can feel our pain physically, mentally, emotionally, or spiritually.
A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they have resolved.
Defining your customer’s pain points gives you the opportunity to create solutions through your products and services that will take away their specific pain; creates trust and credibility for your company.
It’s the same when our customers experience pain and how you can guide your customers to overcame their pain points. They can range from feeling a bit uncomfortable to having the desperate feeling of not having enough money, time, or resources. They are ready for a change.
Identifying Customer Pain Points
In the search engine optimization industry, they say the money is in the niches and its keywords. In reality, the niches and keywords are created from the pain points your customer’s experience. The niches are found in the keywords they use to search for solutions.
When you identify your customer’s and potential client’s pain points, you can help to address them. You also get an understanding of what your customers are dealing with and can provide more relevant solutions.
Understanding your customer's pain provides great #opportunities to provide more relevant #solutions. Click To Tweet
Every business experiences different levels and types of pain points.
I started my career as a freelancer for a search engine optimization service. Getting the jobs wasn’t an issue at the time. Freelance work is low priced, you work hard to provide great value and quality. I realized the time invested into completing the job was the same whether I was a freelancer or worked directly for the client. Meaning I needed to get three times as many assignments to make the same money that I could if I had the client as my own customer.
Changing my business structure to my own SEO service and coaching business gave me the opportunity to still provide the same quality but to price properly.
When Scott and I do our complimentary 30-min one-on-one analysis to identify a company’s hidden revenue opportunities, identifying pain points plays a big role. Every pain point we identify and address, provides a huge growth opportunity. We love to learn about our customer’s pain points. Overcoming these struggles makes our customers more money and give us the chance to serve them better.
Every one of your customer's #painpoints provides a huge #growth opportunity for your #SMB. Click To Tweet
There is a lot of personal satisfaction in helping your client succeed. If you need some guidance, fill out our contact us form and our demand and sales lead generation team at Sozial Monster is here to support you!