If you are an entrepreneur or small business owner you focus on building your online presence and creating your authority website. You also know SEO search engine optimization is a must! There is much to learn about SEO and much more to avoid, but how do you build a well-performing, accessible and functional authority site that can help you grow your business?
Enjoy the insights about SEO search engine optimization and the correlation to cats from an SEO and Cat Lover.
SEO Search Engine Optimization Do’s And Don’ts That Can Work For You And Your Cat Too!
Misconception #1: Just choose a target market.
You don’t own a cat but you know the cat owns you.
A cat will always choose if it allows you to serve him or her. In business, you do not own your target market, but you have the chance to dominate your market by generating demand for your products and services.
When I work with clients, that’s the first thing I ask them , “What is the target market you want to sell to get more clients?” Their natural response is often, “My target market is .. .” They say it with such an intense conviction that you know they think they own the target market.
From an SEO perspective, it is much more than “owning” a target market. You want to research which niche market within the target market could most utilize your products and services. Often times, it is a smaller niche within your target market that has very specific pain points your unique product and service can provide solutions to. By identifying these pain points, you have the opportunity to create product and service solutions that help your clients to overcome their struggles.
Misconception #2: Having your website ranked on the first page of Google is your end goal.
Cats only come if you offer them something they really really want and want it right now.
If not, they won’t move one centimeter (or inch).
Same is true for searchers who look for relevance, trust and an emotional connection with your website’s display on the SERP (search engine results page) on Google, Bing, or any other search engine.
Many SEO service companies will promise you that they will rank your website on the first page of Google. When you hear this, be very skeptical.
- There is no guarantee and nobody can influence Google.
- Your website is more than just a homepage. It is multiple pages and blog posts. You can be ranked for more than one page and you should be.
- The value of having your homepage ranked number one or a blog post ranked number one is dependent upon many factors. Do you have an authority website or niche site? Are you going for shares, leads or recognition?
Looking at the value and ROI of a website, the most important factors are what you attract, how much, and for how long. Having one main keyword ranked number one can be less valuable than having many long tail keywords (a keyword combination with 2-5 words). Sometimes going for many small successes can outweigh one time big success.
Misconception #3: Just optimize your page with SEO and you will rank.
Cats have a unique life. Cats are on their own schedule.
They will, however, follow you if they see a benefit. Search engines are unique animals also and will only visit your website if you fulfill all software and human reviewers’ requirements.
You have heard from online marketers and SEO experts speaking about the importance of keyword placements on a page or blog posts. Doing this is a necessity, but it is not everything you need to do to make the search engines aware of you.
Google publishes their reviewer guidelines. This includes more than the simple technical approach of using SEO for better ranking results. The reviewers are looking for trust symbols, credibility, contact information, and further relevance that there is really a “warm body” behind a website, not just a spam bot.
Misconception #4: You only need a keyword.
Your content needs to have relevance to appear on a searcher’s query.
Google and the other search engines can then display your offering as one possible solution. Writing keyword and topic relevant content that fits your website’s focus is needed to accomplish this goal. In reality, it is much more. It’s all about WIIFM. What’s In It For Me? This is true for both, cats and online visitors.
What's in for me? That's what #cats and your online visitors want to know first. #SEO #WIIFM Click To Tweet
As a cat lover, your cat knows you are there servant, focused on their well-being and needs.
The same is true with your online visitors. Always include “trigger words” surrounding your keywords and topics when you fill out your meta title and meta description. Every website that is displayed on the first page of Google will have the same keyword, but not necessarily the same relevance or WIIFM message that is your niche market.
Misconception #5: When your website is on the first page of Google, you got them.
Cats are picky and intuitive. They can tell if somebody is not authentic, and run away.
If your message in the SERPs says something different then on your landing page, say goodby to your bounce rate.
Many think the bounce rate is just a number related to your overall website and nothing else, but every page and every blog post on your site has its own bounce rate.
It’s a sign you can use to evaluate for each page and post if your online visitor is happy with you, wants to stay and be aligned with you. Your cats react in a similar way as your online visitors. They watch you and every one of your moves very intensively. Your online visitors, who are not your customers yet, will trust their intuition and stay or leave, possibly forever.
Make sure you have the same “scent” throughout your website. This means colors, shapes, and symbols.”Language”, how you speak to your audience, and promises you make such as what do they get for free, what do you stand for, what will I learn on your website’s display. Include the elements described above in your website’s display in the SERPs (search engine results pages) and make sure when your online visitors click on it, you present the same elements on your landing page too.
Utilizing SEO search engine optimization is much more than following a technical handbook. It’s living, breathing and sharing your wisdom while also attracting your ideal client. Your potential customer who is inspired by you, trusts you, wants to learn and work with you because you are the authority in your niche.